nexya:

ea won E3. there is no doubt about it

• used the word innovation unironically
• plentiful harvest for memes: yarnie man, zombie mascot
• 90% focused on sport, 10% on games
• ‘’up your swag’’
• use of dubstep

im glad after microsofts surprisingly good conference, EA fortunately reminded us of TRUE meaning of E3. cringe-worthy moments. thank you, electronic arts.